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Contagious: Why Things Catch On Jonah Berger
Publisher: Simon & Schuster

I've written before about how to make a video go viral. Nov 26, 2013 - 131006-Contagious: Why Things Catch On. May 21, 2013 - As with many marketing books, Contagious verges on pop psychology. Jan 11, 2014 - Berger is also the author of Contagious: How Things Catch On about how we share information and ideas, online and offline. People don't listen to advertisements, they listen to their peers. Dec 3, 2013 - And this is one life you don't want to miss. May 22, 2013 - Overview What makes things popular? Jan 14, 2014 - Word of Mouth Marketing These days, I'm pretty addicted to researching why certain things catch on. (Simon & Schuster; US: May 2013). Contagious: Why Things Catch On by Jonah Berger. Oct 3, 2013 - At Shop.org this week, I attended a very compelling keynote featuring Jonah Berger, Assistant Professor of Marketing at the Wharton Business School who wrote Contagious: Why Things Catch On. Mar 19, 2013 - So over the weekend I picked up and read Jonah Berger's new book, 'Contagious: Why Things Catch On.' It's about what drives people to actually share products and ideas — both in person and online. I previously blogged about a book I read entitled The. Contagious: Why Things Catch On. €�Contagious: Why Things Catch On” explores how and why certain things go viral. If you said advertising, think again. Apr 22, 2014 - Reading Contagious: Why Things Catch On by Jonah Berger, I realized how susceptible we all are—even us marketers— to a well-crafted marketing campaign. I haven't heard about the book before and it sounded interesting so of course I just had to buy it.